How to Add Products to Your TikTok Videos: A Guide for E-Commerce Businesses

Sep 13, 2024

As an e-commerce business, leveraging TikTok's vast user base and engaging content format can significantly boost sales. One effective way to drive conversions is by adding product links directly to your TikTok videos. In this guide, we'll walk you through the step-by-step process of adding products to your TikTok videos.

Prerequisites

Before getting started, ensure:

  1. TikTok Business Account: Switch to a Business Account to access commerce features.

  2. TikTok Shop: Apply for TikTok Shop to tag products in your videos.

  3. Product Catalog: Set up a product catalog through TikTok's Commerce Manager or a third-party integration partner.

Adding Products to TikTok Videos

Method 1: Using TikTok's Shopping Cart Feature

  1. Access Commerce Manager: Go to TikTok's Commerce Manager and select "Product Catalog."

  2. Create a Collection: Organize products into collections for easy access.

  3. Add Products to Video: In the TikTok app, select the "+" icon to create a new video.

  4. Tag Products: Tap the "Shopping Bag" icon and choose products from your catalog.

  5. Publish Video: Share your video with linked products.

Method 2: Using TikTok's Link-in-Bio Feature

  1. Create a Video: Record and edit your TikTok video.

  2. Add Link-in-Bio: Use a third-party tool like Linktree or AllMyLinks to create a link-in-bio page.

  3. Add Product Links: Include product links on your link-in-bio page.

  4. Share Video: Post your video and direct viewers to the link in your bio.

Best Practices

  1. Clear Call-to-Action (CTA): Direct viewers to your product links.

  2. High-Quality Visuals: Showcase products in an appealing and contextual manner.

  3. Relevant Hashtags: Use relevant hashtags to increase discoverability.

Tracking Performance

  1. TikTok Analytics: Monitor video performance, clicks, and conversions.

  2. Commerce Manager Insights: Track sales, revenue, and customer demographics.

By seamlessly integrating product links into your TikTok videos, you'll streamline the shopping experience and drive sales for your e-commerce business. Follow these steps and optimize your TikTok commerce strategy today!